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 Jorn
Bettin
Managing Director
Jorn Bettin is a software industry executive who specializes in
improving the productivity of software development organizations, and
in managing the risks of large scale software development.
Jorn has implemented automated, model-driven software
development in several software organizations, has co-authored three
books on this topic, and has worked in methodology leadership roles in
an IBM product development lab.
He has an extensive track record in managing product
rationalization after mergers and acquisitions, and in guiding
organizations through difficult technology transitions/paradigm shifts.
He is working with software start-ups, fast growing companies in
software intensive industries, and large public sector organizations,
and he enjoys leading international teams dispersed across several locations.
Prior to co-founding SoftMetaWare in 2002 he spent 13 years as a
consultant and mentor in the IT industry in Germany, New Zealand, and
Australia.
Jeff Hoare
Director of Product Development
Jeff Hoare is a software development manager and business analyst with
9 years IT industry experience in New Zealand and Australia. This
experience has been gained at IBM and Telecom New Zealand from working
on a variety of large projects within the Telecommunications sector,
ranging from Customer Care front ends to enterprise data warehouses.
Before entering the IT industry Jeff worked within the
Telecommunications industry in a number of different roles. This allows
him to bring a practical view and highly relevant domain knowledge to
software development projects.
Jeff has experience in the use of modelling techniques to improve the
quality and productivity of software development teams. Special
Interests: The use of model-driven engineering and object-oriented
approaches to system design.
Craig Cleaveland
Consultant
Craig Cleaveland is a software consultant specializing in domain
engineering and web applications.
After completing his Ph.D. at the University of California, Los
Angeles, Craig spent 5 years as a professor of Computer Science at the
University of Connecticut. He spent 13 years at Bell Labs developing
program generation technologies. Since then he has filled the role of
CTO or acting CTO for three startup companies, and consulted for a half
dozen other companies on internet applications and program generation
projects. He has written three books and has developed and taught a
variety of courses.
Marjolein Dartnall
Consultant
Marjolein Dartnall is a subject matter expert
specializing in the
aviation industry since 1994.
Marjolein has worked with major airlines as well as niche players,
setting up and designing software tools to enhance productivity in many areas
of the aviation industry. Her hands-on attitude, working closely with
end users, and her background in mathematics have assisted her in
developing a deep understanding of what is required and what is
practical at ground level in the aviation business.
Keith Duddy
Consultant
Keith Duddy is a software consultant with a knowledge of
enterprise computing approaches that range from the integration of
business processes and software, to the efficient performance of
distributed computing at the level of bits and bytes.
Keith holds an honours degree in computer science from the University
of Queensland. His early career in industry was in the field of
computer networking and communications. In 1994 he began work at the
Australian Distributed Systems Technology Centre (DSTC) with an
emphasis on large scale systems architecture. At DSTC he successfully
led several projects taking research ideas and standards development
through to best-of-breed commercial software products.
He is the author of many papers, articles, and a book on distributed
computing, and has developed and taught professional and academic
courses based on these. Since then he has pioneered model-based
approaches to software development. He is especially interested in
bridging and integrating models of enterprise processes and the
software that facilitates the enactment of those processes.
Ghica van Emde Boas
Consultant
Ghica van Emde Boas is a software consultant specialized in generative
approaches to software development.
Ghica had a career of 30 years with IBM. After retirement, she worked
for four years on various large, component based Java projects as
IT-Architect. She has many years of experience in database design,
Object Technology, in teaching object-oriented analysis and design, and
mentoring projects using Smalltalk or Java.
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Comment: A failed attempt of damage control.
A development process that relies on a large number of people to
achieve a fixed deadline is a recipe for failure. Model driven
architecture provides the means to leverage the skills of your best
architects and designers. A high degree of automation lowers the risks,
relies on fewer people, allows short iterations, and delivers better
results in less time.
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