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The idea to launch SoftMetaWare was conceived in 2001.

Back in 1994 Jorn Bettin started to use model driven, generative approaches in real industry projects. He got involved in the development of a modelling tool that was fully integrated with a template language based code generator. This led to some very successful projects and applications that are still in use today. Already at that point, around 1995, it became clear that the full potential of iterative development and techniques such as timeboxing is only realized in conjunction with highly automated software construction and assembly.

At the time most software organizations were not prepared for the paradigm shift associated with generative, heavily model driven approaches. Over-hyped CASE tools were gaining a bad reputation and lost ground, as object-orientation picked up momentum and gathered widespread attention.

Jorn moved to New Zealand in 1997 where he met Jeff Hoare. We decided to launch SoftMetaWare in 2002 with a clear focus on domain engineering and model-driven software. The intention is to be a leading force in the paradigm shift towards Model-Driven Software Development, and to provide practical assistance to software organizations that want to implement software in accordance with the OMG guidelines for Model Driven ArchitectureTM.

If this story sounds like "business as usual", then maybe your business needs a bit of extraordinary assistance from SoftMetaWare for a change ;-)
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