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The
idea to launch SoftMetaWare was conceived in 2001. 
Back in 1994 Jorn Bettin started to use model driven, generative
approaches in real industry projects. He got involved in the
development of a modelling tool that was fully integrated with a
template language based code generator. This led to some very
successful projects and applications that are still in use today.
Already at that point, around 1995, it became clear that the full
potential of iterative development and techniques such as timeboxing is
only realized in conjunction with highly automated software
construction and assembly.
At the time most software organizations were not prepared for the
paradigm shift associated with generative, heavily model driven
approaches. Over-hyped CASE tools were gaining a bad reputation and
lost ground, as object-orientation picked up momentum and gathered
widespread attention.
Jorn moved to New Zealand in 1997 where he met Jeff Hoare. We decided
to launch SoftMetaWare in 2002 with a clear focus on domain engineering
and model-driven software. The intention is to be a leading force in
the paradigm shift towards Model-Driven Software Development, and to
provide practical assistance to software organizations that want to
implement software in accordance with the OMG guidelines for Model
Driven ArchitectureTM.
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Comment: Destruction of customer confidence in the
product by delivery of low quality.
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