About Us

S23M is built around a powerful methodology for gaining a deep understanding of your organisation and its future potential

We are a software and consulting company with best-of-breed Software as a Service (SaaS) product lines based on our unique insights into human factors. We have operated out of New Zealand and Australia since 2002. Our company has dedicated product development, operations and support teams in the Philippines, and international sales partners in Germany and Spain.

Logo animation which highlights our services and capabilities

We believe that simply providing software solutions is not enough. The S23M team of trusted advisors accelerates innovation and stimulates ethical change in organisations by bridging silos of domain expertise and by surfacing new insights.

Our expertise in specific sectors and proven Model Oriented Domain Analysis and Engineering (MODA + MODE) methodology provide us with a deep understanding of the context in which our clients operate. Our philosophy is Collaboration for Life.

Clients rely on our assistance and methodology when:

  • shifting towards an inclusive culture of trust based collaboration,
  • developing ethical new products and services,
  • transforming information into valuable domain knowledge,
  • managing the risks of transformation and operating platform development,
  • addressing compliance and sustainability requirements,
  • making product lines configurable and customisable,
  • and when optimising supply chains.

Our logo symbolises the complementary roles of commonalities and variabilities in our search for patterns and hidden opportunities for our clients.

Meet our team


The purpose of S23M is shaped by our core values. Our motivations relate to five dimensions:
  1. Symbols: co-creating organisations and systems which are understandable by future generations of humans and software tools
  2. Nature: maximising biodiversity
  3. Artefacts: minimising waste
  4. Society: creating a more human and neurodiversity friendly environment
    • Generating more trust – less surprising misunderstandings, more collaborative risk taking, less exploitation, more mutual aid
    • Generating more learning – more open knowledge sharing, less indirect language, less hierarchical control, deeper understanding
    • Generating more diversity – more appreciation of difference, less coercion, more curiosity
  5. Critical self-reflection: balancing the other four dimensions in terms of sustainability, resilience, and happiness

Some of our clients

The Supply Chain Efficiency and Cloud projects were massive projects for Zespri. We are expecting huge and phenomenal growth, and as part of that we needed to have appropriate systems and scalability to be able to cope and manage the growth.

The [S23M quality assurance and test management] framework was absolutely fundamental for the success of these two projects. It�s a huge asset that has been created for Zespri. We were able to manage the risk profile very very effectively with the methodology from S23M. I think that the way that S23M went about managing the risks is exceptional. There was a huge amount of rigour that was put into making sure that both projects were successful. The value that has been created is an enduring value. The biggest asset is the framework and the mindset that has been created.

Andrew Goodin
Chief Information Officer


Jorn Bettin and Jeff Hoare launched SoftMetaWare in 2002 in New Zealand to assist clients in data and software intensive industries to improve collaborative product design and engineering practices.

Between 2002 and 2005 the company provided services in New Zealand and Australia, and built up an international network of partners, which led to client engagements in Switzerland in 2006, and subsequently to engagements in Germany and the UK. In 2012 the company adopted S23M as a new trading name.

Today S23M operates globally, with consulting practices and software development & support teams in New Zealand, Australia, and in the Philippines, and with sales partners in Europe.