MODA + MODE methodology

Sharpening your collaborative edge

Model-oriented domain analysis and engineering (MODA + MODE) is a methodology for product line engineering and life cycle management which can be used to uncover, formalise, validate, and creatively (re)use the knowledge inherent in any knowledge-intensive business. MODA + MODE extends back to 1994, with roots in W. Edward Deming's System of Profound Knowledge and conceptual modelling.

Your organisation/service is part of a logistical network

A logistical network consists of people, systems, events, artefacts, and interactions. In a logistical network, people and systems interact by exchanging physical and digital artefacts. Artefact production and consumption define the events that determine the overall behaviour of the logistical network.

Our approach encapsulates unique expertise in managing complex organisations and logistical networks – in both the physical world and in the digital realm. MODA + MODE (Model Oriented Domain Analysis and Engineering) provide advanced techniques for modular and redundant system design, to improve productivity without compromising resilience.

A logistical network

MODA + MODE offer a systematic approach for:

  • Translating the tacit knowledge, which often resides within the heads of domain experts, or which is sometimes buried in difficult-to-maintain software code, into explicit knowledge that does not decay over time.
  • Integrating the knowledge of multiple domain experts in a cross-disciplinary context, and addressing the challenges of conflicting notations and terminologies.
  • Streamlining the end-to-end new product development process.
  • Creating advanced domain-specific automation solutions that lead to severalfold improvements in quality, reliability, and productivity.

Cross-disciplinary collaboration

The techniques of the approach have been refined, simplified and aligned with established mathematical theories, systems theory, and empirical research into human psychology, enabling new forms of interdisciplinary collaboration between domain experts.

Creating a shared understanding between disciplines, and across the organisational boundary

MODA + MODE techniques complement and amplify Kaizen and agile techniques, and make use of perspectives to create bridges of understanding between disciplines.

Perspectives create bridges of understanding between viewpoints

Case studies and elements of the methodology have been presented at relevant conferences, and have been published in books and scientific journals.

A concrete example in a 5-minute video

MODA + MODE encapsulates 20 years of experience in product line engineering.

Fundamental product line engineering concepts are defined in the MODA + MODE glossary.

New product development cycles measured in months

Telecommunications technology manufacturers were amongst the earliest adopters of product line engineering techniques. The product line approach is well established in the automotive sector and in other industries that are characterised by product development cycles that are measured in months rather than years.

MODA + MODE at Zespri International

In order to support an adequate quality assurance process, S23M used MODA + MODE to design and implement a QA and test management framework. This involved the design of a repository for test scenarios, the development of scalable processes for test management and test execution, extensive knowledge transfer, and the development of visual dashboards for tracking progress on a daily basis.

Implementation of adaptive and resilient systems

Whilst the analysis and design components of the methodology can be applied without the help of any sophisticated software, the parts of the methodology concerned with the implementation of adaptive and resilient systems are best performed with the help of a dedicated tool such as the Cell Platform.

We invite you to contact us to find out more about our methodology and how it could be applied in your specific situation.